How to Catch the Rich Economy of Concerts, They Take the Lead

（Reprint from “CHINA ETAINMENT TECHNOLOGY ASSOCIATION”）

As an important carrier of fan economy and cultural tourism economy, the concert has its own "flow". The phenomenon of "a performance with a city on fire" has become the norm of the communication tourism market in recent years, and major cities have joined the competition of popular concert cities, and have tried their best to compete for the "young flow" of the country and leverage the "business" of urban cultural tourism.  Going to a city for a performance has become a new choice for more and more fans to travel, and the new generation of fans are keen to take the concert as the center and carry out a deep experience of cross-city punching. This also drives the growth of tourism, catering, accommodation, transportation and other consumption.

Ctrip data show that from September 26 to 29, Nanjing's overall travel orders increased by 86% compared with the previous days, and hotel orders increased by 248% compared with the previous days. In the first half of this year, all kinds of performances in Nanjing reached 5,522, receiving 598,000 audiences and a total box office revenue of 535 million yuan. Nanjing has become China's third performance city outside Shanghai and Beijing in a low-key manner, catching the "walking GDP".

Suzhou issued the "Suzhou City to further promote cultural and sports tourism linkage and enrich product supply Opinions", in order to bring fire through concerts, sports events and other cultural tourism market, "the strongest prefecture-level city" Suzhou fight. Among them, in terms of concerts, it is clear that the concerts and concerts with the number of tickets reaching 50,000 per stop will be rewarded by the organizers according to 15 yuan per person, aiming to attract more well-known artists and singers to perform in Suzhou.

Changzhou is one of the cities in the Yangtze River Delta that built the Olympic Sports Center earlier, which is suitable for undertaking large-scale performance venues. The cultural and tourism department took the lead, jointly with more than 10 departments such as public security, fire protection, urban management, and other departments, and the cooperation mechanism was immediately launched to ensure the best experience for the organizers and music fans, so that the government and music fans can "go both ways". In addition, Changzhou issued the "Implementation Opinions on Accelerating the Integrated Development of Culture, Business and Tourism", giving 1% of business income to large-scale commercial performances within the city, so that the music festival organizers are willing to come, dare to come, and can earn money.

With the vigorous development of the concert market in recent years, the practice of Nanjing, Suzhou and Changzhou has become a "sample", which is worth learning from in other cities. Of course, attracting a concert landing is not only about urban hardware infrastructure, but also about software services, especially the business environment. Around the industries related to the performance market, the upstream and downstream industrial chain is laid out in advance, such as the lighting, stage art and other equipment required for the performance, and even the new technology and new material industry such as creative design and production services, to improve the supply of products in the entire industry chain, and to be more competitive in the performance market.

（Graph source network）